For the fourth year in a row, McCorkell won a Golden Bee at the annual BBN awards, which this year were handed out in Milan.
We were awarded the “Best Use of Social Media” award for our work with SAP Concur on their Social Influencer Program. This is the second year in a row McCorkell has won this award.
The “Best Use of Social Media” award recognises all social media efforts in standalone or part of a campaign that were utilised to build successful brands. The strongest entries demonstrate well thought out channel and content strategies to maximise impact and engagement.
We were runner up in the “Best Use of Direct Marketing” category for our work with SAP ANZ on phase two of their Smart Move campaign.
McCorkell was also part of the award winning task team of the year, “Account Management”. One of our Senior Account Directors is part of this task team which this year completely updated the Account Management toolkit, which enables effective setup and management of accounts within the BBN group.