A change of scenery is good.
It’s invigorating, energising, and inspiring — and it’s what sparked us to go on a journey to deliver you something new.
The creative industry has had some bloody colourful periods through the years, where the wildest ideas ran amuck leaving cheers, tears and laughter in their wake. This seems more of a rarity now — some might say it’s boring! Whether shrinking budgets or global direction are to blame, from our perspective, advertising and marketing has lost the impactful fun that it once had in abundance.
Could we be on the cusp of change though? We’ve entered into an era of innovation where possibilities are endless, provided your imagination is big enough — and this got us thinking…
Before we go on let’s clear one thing up, A.I. isn’t close to competing with true creative minds…yet! However, put a creative in A.I.'s driving seat and it’s shockingly good at getting from point A to point B like nothing we’ve seen before. As a means of bringing ideas to life it shouldn’t be looked past, especially when you apply the thinking that created the most ‘out there’ work of yester-year. A.I. has been instrumental to us recently, as that’s how we were able to create the visuals for our latest offering — The Village.
Simply put, The Village is a reinvigorated approach to make your marketing better. It won’t change what we do, but it will change how we present ourselves. McCorkell has always pitched itself as an ‘integrated’ agency, but after decades worth of B2B work we want to shake off the corporate — and somewhat serious persona — all in favour of something more whimsical, unexpected, and flexible.
The Village takes the idea of an integrated agency but turns it into something more expansive. Departments are re-imagined as standalone studios and production houses that combine together to become an advertising and marketing powerhouse — a subtle nod to the old days before everything went online.
This is our ‘Viva la revolución', a call for change that will evolve with time, but the core idea will remain the same — The Village is a place where marketing becomes an experience, not a process. Where vivid imaginations and big ideas are welcomed with open doors.
If you’re ready to escape the grey, pay us a visit today.
Experience the The Village now!