Those trying to keep up with McCorkell’s recent projects could be excused for having water in their ears as we are riding the waves harder than Taj Burrows these days. So; here is an update just for you:
Coca Cola (Glaceau Vitamin Water)
McCorkell Launched a new sub brand for the world’s largest soft drink manufacturer, with ‘through the line’ creative executions and activations to some two million people; island wide.
Google Enterprise
McCorkell also rolled out the first ever road show for Google. The Google road show toured across six cities and four countries; Australia, Singapore, Hong Kong and India, in APAC with over 2000 attendees. The road show exceeded expectations by some 137%.
Lexus
McCorkell have been operating as the Lexus customer call centre and fulfilment house: providing a superior level of customer service to their owners for over a year now. Lexus have been so impressed by McCorkell’s delivery that they have recently engaged McCorkell to deliver their below the line marketing. McCorkell are utilising a sophisticated marketing automation tool which allows for personalised engagement of prospects to nurture them through the sales cycle.
Experian
McCorkell were engaged to deliver the inaugural Australasian Retail Credit Risk Conference in Australia. McCorkell were chartered with delivering an event that paid for itself by securing 150 paid delegates. McCorkell exceeded expectations with 192 registered delegates which allowed the profits to be donated to charity.
Mac Bank
One of Australia’s largest banks got a national through the line campaign treatment for its annual online trading competition. Attracting over 4500 competitors, and new business leads.
Sophos
McCorkell were engaged to roll out a series of lead generation campaigns for Sophos Endpoint Security & Data Protection Solution. McCorkell covered the entire campaign from; conceptualization to; creative implementation including; database acquisition and leads prospecting. The campaign spanned across alaysia, Indonesia and India, achieving successfully response.
Telstra International Group
McCorkell produced a one minute TVC, for a Global telecommunications provider. The commercial was viewed by an audience of over 120,000 captive members.
UPS
McCorkell were engaged in UPS Intra Asia campaign. The objective of this campaign was to increase the number of package deliveries from their existing SME customer base. A postcard DM with scenic locations of key target countries was developed. The DM was mailed out to 6000 recipients across Asia and UPS received 12.4% increase in sales volume from this campaign.