A Full-Funnel Marketing Strategy Delivering 1200% ROI

McCorkell's campaign with Fusion5 demonstrates how aligning content with key business objectives can yield outstanding lead generation results in the ever-evolving B2B marketing landscape.

Fusion5 looked to engage organisations that were interested in reducing cloud infrastructure costs, while driving adoption and generating leads. To achieve this, we designed a program that introduced, educated, nurtured, and converted prospects into customers. By integrating every stage of the buyer’s journey into a seamless pipeline, it was like we had a Hadron Collider in our back room - leads went in, and sales came out.

The campaign used an integrated approach—including podcast sponsorship, eBook, thought leadership, and social media content—to engage IT decision-makers (CTO’s, Head of Infrastructure, etc.) across Australia and New Zealand. Each piece of content was tailored to specific stakeholders:

We tailored every touchpoint to align with stakeholder priorities, accelerating pipeline velocity by moving prospects smoothly through the funnel from awareness to conversion.

Where many campaigns stop at digital engagement, McCorkell’s Sydney-based contact center bridged the gap between education and conversion. The team qualified leads, provided voice-of-customer insights, and set appointments for Fusion5’s sales team—ensuring no opportunity was missed.

The results speak for themselves:

For businesses ready to revolutionise their lead generation strategy, McCorkell’s work with Fusion5 is proof of what intelligent marketing can achieve.

If your organisation is looking to understand how:

Then contact us today, and let us tailor the best fit strategy for you in order to achieve the results you desire.