Telstra Direct Mailer Campaign

Brief: To develop a brand awareness campaign, targeting C Suite across the ASEAN region. To ensure that Telstra Global becomes top of mind when thinking about telecommunications services and solutions by highlighting the range of services provided by Telstra Global across the regions.

Solution: As a telecommunications service provider – Telstra Globals presence in ASEAN is not as prominent as the likes of Australia and New Zealand. This campaign had to therefore be memorable and out of the box to ensure that the attention of the C Suite were captured. McCorkell developed a “Shape your business” concept by creating a tangible DM piece which was sent out to encourage C Suite to shape the nanocube, upload and share their ideas online.