Campari appoints McCorkell

Marketing as we emerge from COVID:A No-Coffee Catch-Up with McCorkell

McCorkell has been appointed as digital lead to head up the front-end creative design, copy development and website build for SKYY Vodka’s new global website.

It is an honour to add the prestigious Campari Group to McCorkell’s client list, and to kick off our partnership with this integrated digital project.
McCorkell CEO, Scott McCorkell

Six months in the making, the industry-leading project officially went live on Saturday, 1 May 2021 (Pacific time). The new website is hosted by Campari Group. It includes an improved design that provides a better user experience with faster load-times.

Campari Group, the owners of SKYY Vodka, appointed McCorkell via its global creative agency partner, MONO. This appointment is the first time that Campari has engaged an Australian agency at a global level.

With shared values and a progressive spirit focused on reshaping culture, communications, products and markets, McCorkell, MONO and SKYY are a perfect match.

Within the industry, McCorkell is known for all the things that underpin successful partnerships: constant collaboration, driving results and clear accountability. The award-winning integrated agency worked closely with the joint MONO leadership team to ensure that the web development process was efficiently and effectively aligned with the broader SKYY brand platform and connections strategy.

Campari Group’s, Global Marketing Director: Vodka at Campari Director, Simphiwe Lindile Pato says: “It’s been a seamless process, the team delivered business solutions to ensure our consumer and retailer UX is first-rate at, be that via desktop or mobile. They have a technical and project management team that allow for a successful partnership”.

Within McCorkell’s remit to deliver front-end creative design and a full website build, the integrated agency has provided a solution that enables high visitation levels and a striking visual narrative.

The new SKYY website cuts through the competitor landscape with impactful design, strongly integrated social elements and a frictionless user experience that caters to a global audience.

Experience the website at