Quadruple-distilled and filtered through California limestone, SKYY Vodka is smooth. So smooth in fact that it promises to deliver the fresh, clean essence of the California coast with each sip.
McCorkell was entrusted with the task of translating this feeling into the digital domain by developing SKYY Vodka’s Australian Website.
The website served SKYY Vodka's range of products through cocktail recipes and brand narratives, whereas social proof elements like testimonials and partnerships built trust. A final dash of localisation and mobile optimization ensured a global reach and a website that was as smooth, clean and fresh as the vodka it promoted.