Scania Geared for Good

by Tendaiin All Work, Creative, Digital, Uncategorized, Workon Posted on

Geared for Good

Scania – Driving Impact Beyond Transportation

As a global leader in transport, Scania needed a brand campaign to go beyond merely selling their vehicles. They needed us to bring this alive through branded, emotive stories that reveal the importance and impact of Scania through their Critical Applications.

A 'Critical Application' is defined as a high-stakes use of vehicles and demand unwavering uptime and precision, often under challenging conditions. The essential nature of the operation means that if they fail, it could result in large impact to business or the infrastructure of the country, and even loss of life.

With our “Geared for Good” campaign, we set out to position Scania uniquely as a company that is not just about moving goods, but about moving people and communities forward across APAC and Oceania.

Key Impact Areas:

• Wildlife Conservation – Heavy-haulage trucks in Malaysia safely relocate endangered elephants.

• Disaster Response – Fire trucks across APAC and Oceania help fight wildfires and save lives.

• Community Support – Scania trucks transport critical supplies, sustaining economies and livelihoods.

The result is an increase in engagement on Scania’s social channels, and more awareness of their altruistic efforts in their markets, communities and essential supply chains. With this 360° campaign, Scania continues to lead with purpose– ensuring that every mile travelled, every load carried, and every life touched is indeed “Geared for Good”.
230,719
Organic Impressions
165,873
Organic Reach
3593
Organic Clicks

*Performance metrics across 9 markets (all organic social posts):

Key Visuals

Social Application