All Creative Work
FedEx Creating Brand Relevance The Challenge FedEx needed to shift perception in APAC from an enterprise-focused logistics provider to a trusted partner for SMEs in the growing e-commerce space. The challenge was to redefine its messaging, stay competitive against global and local players, and better connect with SME audiences across diverse regional markets. The Solution …
Rippling Built For Borderless Growth Overview Bringing New Zealand’s business leaders together to explore the future of global workforce management. Rippling partnered with McCorkell to deliver an invitation-only executive roundtable designed to connect with senior HR, Finance and Operations leaders across New Zealand. The objective was to create meaningful conversations with high-value prospects while showcasing …
Curtin University Malaysia My Curtin Universe The Ask Curtin Malaysia had a strong name and recognition but declining enrolments. Students knew the brand, but not its value, and many assumed the fees were too high. McCorkell was briefed to help address this. Campaign Insight Students choose based on confidence in outcomes, not just brand name. …
Scania CUSTOMER OBSESSION – SUBCHAREON Scania x Subcharoen Travel – Geared For Good Scania partnered with McCorkell to bring its Geared For Good promise to life through a real customer story. Centred on Subcharoen Travel, a multi-generation transport business in Thailand, the campaign showcased how long-term partnership goes beyond vehicles to support growth, resilience, and …
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Harley Owners Group Asia Harley Days To support Harley-Davidson at their moto-music festival Asia Harley Days, McCorkell conceptualised and delivered the H.O.G. Lounge – an onsite activation space designed exclusively for Harley Owners Group (H.O.G.) members. Our brief was clear: create a meaningful, high-impact experience that deepened community connection, celebrated rider culture, and delivered real …
Scania WHAT DRIVES US – SCANIA FINANCIAL SERVICES CAMPAIGN The Ask Deliver a regional campaign to increase awareness of Scania’s finance solutions as a one-stop offering, curated for Scania customers based on their individual needs, through ready-to-go messaging, customer-first positioning, and scalable assets. Insight At Scania, financing isn’t just about numbers. It’s about fuelling ambitions, …
Prezzee Human. Powered Unconference McCorkell was engaged to deliver an event unlike Prezzee’s usual conferences — an “Unconference.” Held at the Australian Chamber Orchestra overlooking Sydney’s iconic harbour bridge, the day featured an inspiring address from guest speaker Alex Moffat, thought‑provoking discussions presented by the Prezzee Executive Leadership team, recognition awards celebrating staff achievements, and …
Barracuda Barracuda ANZ Partner Summit In a collaborative effort with Barracuda Networks and its partners, McCorkell successfully organised the Barracuda ANZ Partner Summit 2025. The event took place at Doltone House in Sydney and offered an enriching afternoon focused on the future of cybersecurity and innovation. Attendees gained a valuable platform for learning, collaboration and …
SITA APAC Aviation Tech Summit Bangkok, Thailand became the beating heart of aviation innovation in 2025, hosting a week-long series of events that brought the region’s aviation leaders together to shape the future of travel. Across the two-day Aviation Tech Summit, Customer Advisory Board Meeting, and Accelerate, over 100 industry leaders and 55 SITA team …