Scania – What Drives Us

The Ask

Deliver a regional campaign to increase awareness of Scania’s finance solutions as a one-stop offering, curated for Scania customers based on their individual needs, through ready-to-go messaging, customer-first positioning, and scalable assets.

Insight

At Scania, financing isn’t just about numbers. It’s about fuelling ambitions, empowering businesses and driving growth for their customers.

Big Idea

What Drives Us

Execution

“What drives us” is more than a campaign strapline. It’s a declaration of values. It flips the traditional narrative of finance being about numbers, interest rates, and paperwork – placing the spotlight squarely on the people behind the wheel, the businesses behind the fleets, and the families behind the decisions. It tells the world that Scania Financial Services is not just about the money. It’s about what drives us: you.