SoftwareOne

The Ask

SoftwareOne is a leading global software and cloud solutions provider redefining how companies build, buy and manage everything in the cloud. Targeting CTOs and IT leaders, SoftwareOne needed branding, campaign and support to organise intimate sit-down events in Melbourne, 
Perth and Sydney. The goal: showcase their expertise while sparking discussion on the future of the tech industry.

Insight

From chaos emerge exciting opportunities. SoftwareOne is your trusted partner in simplifying software, cloud and licensing complexities. Transforming chaos into streamlined solutions that empower organisations to modernise with confidence.

Big Idea

Cut Through Chaos. Modernise with Confidence.

Execution

Using stunning stop-motion paint-powder explosions, we visually captured how SoftwareOne turns complexity into elegant solutions. This distinctive aesthetic was rolled out across digital and printed touchpoints, giving the event branding and campaign a bold and cohesive look.