Scania
Scania x Subcharoen Travel – Geared For Good
Scania partnered with McCorkell to bring its Geared For Good promise to life through a real customer story. Centred on Subcharoen Travel, a multi-generation transport business in Thailand, the campaign showcased how long-term partnership goes beyond vehicles to support growth, resilience, and confidence. A hero film and supporting social content highlighted key pillars of the relationship, from flexible finance to driver training and safety, positioning Scania as a trusted teammate for the long haul.
The Problem
For Scania, selling a truck is just the beginning. Their true value lies in the long-term partnership they build with customers. The key challenge is articulating this deeper commitment in a way that moves beyond technical features and performance.
The Solution
McCorkell created a human-led storytelling campaign focused on Subcharoen Travel. A hero film and targeted cutdowns captured real moments across leadership, drivers, and day-to-day operations–spotlighting finance, training, and safety as core pillars of the relationship.
The Outcome
The campaign delivered a cohesive suite of content that reinforced Scania’s role as a trusted partner, bringing the Geared For Good platform to life through authentic customer experience.
