Oracle GEN 2 Cloud

The Problem

Launching new data centres across JAPAC, alongside Autonomous Database solutions required a unifying idea that could resonate from Japan, India to Australia. The challenge was to create a platform powerful enough to elevate Oracle’s GEN 2 Cloud story, yet flexible enough for each market’s field teams to adapt for their own demand and awareness campaigns.

The Solution

Drawing on the everyday moments where instinct takes over, we created “The Cloud That Behaves Instinctively”, a human way to frame the split-second reactions that mirror how Oracle’s GEN 2 Cloud anticipates, optimises, and protects on its own. The idea translated into a flexible suite of digital and sales assets that in-country teams could activate easily, ensuring a consistent and compelling story across the region.