Harley Owners Group
To support Harley-Davidson at their moto-music festival Asia Harley Days, McCorkell conceptualised and delivered the H.O.G. Lounge — an onsite activation space designed exclusively for Harley Owners Group (H.O.G.) members. Our brief was clear: create a meaningful, high-impact experience that deepened community connection, celebrated rider culture, and delivered real engagement — all within a lean budget.
The H.O.G. Lounge provided a welcoming, on-the-ground touchpoint where members could access real-time, face-to-face support from Harley-Davidson representatives and fellow riders. Whether it was answering program questions, connecting riders with local chapters, or simply offering a place to rest and share stories, the space served as a physical extension of the H.O.G. program’s ongoing commitment to its community.
By embedding genuine human interaction into the event experience, McCorkell helped reinforce Harley-Davidson’s values of connection, loyalty, and shared passion — ensuring H.O.G. members felt seen, supported, and celebrated throughout the event.
