McCorkell is no stranger to channel lead organisations.

Partners fuel the sales, marketing and relationships of the region’s largest organisations. Without them, the nuanced needs of Australia’s business’ not only aren’t met, but not understood. When Jabra asked McCorkell to help capture the thoughts and insights of one of their largest partners, Telrex, we were not only excited, but eager to showcase their thinking and understanding. By setting up scenes across the GN Audio manufacturing facility, we were able to connect place with purpose - unpacking exactly how video conferencing equipment fuels the fires of business.

Whether it’s through secure lines of communication, software integration or seamless pairing, Jabra’s technology and the Telrex team’s know-how facilitate the collaboration of Australia’s largest banks, retail and technology organisations. Through coaching, scripting and film craft, our team was able to capture professional looking spoken word that showcases understanding and knowledge - making smarts look beautiful. Despite the various levels of acting and camera confidence - McCorkell ensured that the quality of the finished product not only sparks interest but drives a meaningful and lasting connection. The video series was deployed across a range of owned media channels - building organic relationships between sales teams, prospects and existing customers.

It's all about people. Capturing emotion, passion and intelligence serves as a platform for confidence and problem solving. Through this, our ability to understand market problems, coach on scripting and delivery and place visual cues delivered a series of assets that can be used now and into the future. Only time will tell how the newfound stardom of the Telrex sales team will serve.

One thing’s for sure, their business will benefit.