GETTING TO KNOW… SCOTT MCCORKELL In a new series for the McCorkell blog, we will be getting to know the people that make our agency tick. We thought we’d start with the man who started it all, our CEO and Founder, Scott McCorkell. What’s your story? My path isn’t quite like your typical CEO. Back …
BBN EXPANDS WITH FOUR NEW PARTNER AGENCIES Recent new partnerships in the last 12 months see BBN expand their geographical footprint into 27 countries worldwide. The first, INL, is based in Geneva, Switzerland and is headed up by Rich Thomas. INL is one of Switzerland’s top agencies and consistently delivers high levels of creativity and …
CONTINUITY: THE LEAD GENERATION DREAM Continuity is defined as “the unbroken and consistent existence or operation of something over time”, and to a Contact Centre Agent (or any customer facing role) lower down the marketing funnel, this is the dream. As marketers, our primary focus is to attract, build awareness of a product or service, …
BUZZ BUZZ: MCCORKELL WINS AGAIN! Like bees returning to the hive, 23 agencies travelled from across the world to France for the annual BBN Academy. BBN is a global group body made up of independent B2B agencies that specialise in integrated marketing. Collectively, we’re one of the largest agency groups on the planet but retain …
WHY BEING THE GREATEST DOESN’T ALWAYS TRANSLATE TO SUCCESS It’s that time in the day where you can have a break, stop thinking about work, and start thinking about something else. Take a breather, and think about basketball. Yes, basketball. Whether you fall into the category of the NBA superfan like Jack Nicholson, or you …
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WHY THE RIGHT COACH CAN HELP YOUR BUSINESS There’s a topic on the mind of many a marketer these days, and yet no one seems to talk about: let’s talk about coaching. Now look, I know what you’re thinking: “oh great, another expert telling me what to do in my job, when all I really …
WHY IT IS IMPORTANT FOR MARKETERS TO BE ENTREPRENEURS Marketers are known for working across a variety of fields, but whether you work in strategy, accounts, data, or any agency function, you’ve probably dealt with a client with more challenging needs than they see. Picture that client and try answering these five simple questions: 1. …
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MARKETING IN A FUTURE OF CONNECTED DIGITAL ASSISTANTS Imagine a world where you no longer wake up to your alarm clock. Instead, you are gently roused from slumber with your favourite sound at the optimal time for your specific sleeping pattern. As you rest for a few moments and before waking fully to start your …
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HOW CURIOSITY HELPS YOU THRIVE IN AN AGENCY ENVIRONMENT McCorkell’s integrated approach packs a multitude of services under one roof, giving our clients a one-stop shop to engage in the ultimate marketing experience. With our services made up of Strategy, Marketing Technology, Content, Digital/AdTech, Events, Creative, and Contact Centre, our company is in the unique …
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THERE ARE NO BAD SEARCH QUESTIONS (EXCEPT THIS ONE) As experts in search, we get asked a lot of questions, and while there’s no such thing as a bad search question, there is one that you should never ask. Without doubt, ranking on Google is something that can make or break a business. Simply put, …
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