HUNGRY FOR CONTENT? Here’s a snapshot of goodness to procrastinate with. If you’re taking a break, grab your warm beverage of choice, and take a few minutes to immerse yourself with these gems. Professor Scott Galloway Winners/Losers in a Digital Age https://youtu.be/EMU8YvOjRXc Professor Galloway offers a blunt, machine gun presentation on who will be surging …
CREATING VALUABLE CONTENT Content is one of those areas of modern business where everyone sees the need, but many aren’t meeting the expectations of their audience. There are screens at the bus stop, in the cafe, next to the lift, in your pocket and potentially on your fridge. The modern phone itself has a dizzying …
A BRIEF ON EFFECTIVE BRIEFING Briefing doesn’t have to be extreme but sometimes it helps to get loud.Let’s chat about briefing…specifically how to do it well. How often have you heard about a project running off the rails in a burning fireball with a one-way ticket to oblivion? Maybe that’s a bit dramatic but often …
A CLOSER LOOK AT IMMERSIVE EVENTS Immersive technology and events can make the participants feel deluged with experience. But how does one create an experience that services every attendee however different their expectations might be? The answer always seems simple and easy on paper, but turns out to be one of the greatest challenges for …
MCCORKELL ACQUIRES AUSTRALIAN CORPORATE DATA McCorkell has acquired Australian Corporate Data (ACD), the longest established source of high quality business contacts in Australia. “Adding ACD to our stable of integrated services will give our clients timely access to invaluable information across all of their campaigns,” said Scott McCorkell CEO of McCorkell & Associates. “ACD has …
CREATING CLARITY AROUND CONTENT MARKETING You can’t go two or three posts on LinkedIn or Twitter these days without seeing something about Content. Content is King. Content is the new black. Frank Underwood talks content marketing. The amount of buzz about content and content marketing can be simply overwhelming. It’s an area I’m extremely passionate …
5 SIMPLE TIPS FOR EFFECTIVE B2B COLD CALLING I have worked in Marketing and Advertising for just under 2 years. My job is to research, identify and call potential business opportunities within the Asia Pacific Region, and hopefully turn a phone call into business for McCorkell It’s tough but I like it. Every day is …
3 CATERING STYLES TO TICKLE YOUR TASTEBUDS IN 2015 Food may not be the reason we attend events but it sure can effect how much we enjoy the overall experience, 2015 is all about engagement, creation and infusion of flavours. Grazing stations Everybody loves canapés, but how about a table overflowing with an assortment of …
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SEVEN DEADLY SINS OF EVENT TECHNOLOGY What is technology? kids.net.au says it’s the practical application of science to commerce or industry dictionary.com says it’s a noun: The branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial …
3 TRENDS FOR THE CONTACT CENTRE IN 2015 Recently a colleague asked for consultancy services for their existing inbound Customer Service Call Centre. Their concern was that they observed a growing gap between what their customers expected of their Call Centre and what was being delivered by their agent team. Measured customer satisfaction was declining, …