5 TIPS FOR PROGRAMMATIC ADVERTISING I often talk to people about Programmatic Advertising and I get the response, ‘Progra what?’ Well, if you’re running any online advertising campaign you need to be familiar with this, so let’s break it down. No doubt Programmatic Advertising is one of the biggest developments within the Advertising Technology, or …
THE 7 PILLARS OF THE MODERN MARKETEER The pace of change is daunting. It’s only been 20 years since email entered the landscape en masse and 10 years since YouTube and Facebook changed the way we socialise. In that time, behind the scenes there has also been a revolution in the way we are marketed …
WHAT IS MARKETING TECHNOLOGY? When I tell people I work in marketing technology, I often get a blank stare. They’re not sure what to make of that (or maybe it’s me?). And I’ll be honest, I often have a hard time articulating exactly what it means to lead a team of marketing technologists. I talk …
HUNGRY FOR CONTENT? Here’s a snapshot of goodness to procrastinate with. If you’re taking a break, grab your warm beverage of choice, and take a few minutes to immerse yourself with these gems. Professor Scott Galloway Winners/Losers in a Digital Age https://youtu.be/EMU8YvOjRXc Professor Galloway offers a blunt, machine gun presentation on who will be surging …
CREATING VALUABLE CONTENT Content is one of those areas of modern business where everyone sees the need, but many aren’t meeting the expectations of their audience. There are screens at the bus stop, in the cafe, next to the lift, in your pocket and potentially on your fridge. The modern phone itself has a dizzying …
A BRIEF ON EFFECTIVE BRIEFING Briefing doesn’t have to be extreme but sometimes it helps to get loud.Let’s chat about briefing…specifically how to do it well. How often have you heard about a project running off the rails in a burning fireball with a one-way ticket to oblivion? Maybe that’s a bit dramatic but often …
A CLOSER LOOK AT IMMERSIVE EVENTS Immersive technology and events can make the participants feel deluged with experience. But how does one create an experience that services every attendee however different their expectations might be? The answer always seems simple and easy on paper, but turns out to be one of the greatest challenges for …
MCCORKELL ACQUIRES AUSTRALIAN CORPORATE DATA McCorkell has acquired Australian Corporate Data (ACD), the longest established source of high quality business contacts in Australia. “Adding ACD to our stable of integrated services will give our clients timely access to invaluable information across all of their campaigns,” said Scott McCorkell CEO of McCorkell & Associates. “ACD has …
CREATING CLARITY AROUND CONTENT MARKETING You can’t go two or three posts on LinkedIn or Twitter these days without seeing something about Content. Content is King. Content is the new black. Frank Underwood talks content marketing. The amount of buzz about content and content marketing can be simply overwhelming. It’s an area I’m extremely passionate …
5 SIMPLE TIPS FOR EFFECTIVE B2B COLD CALLING I have worked in Marketing and Advertising for just under 2 years. My job is to research, identify and call potential business opportunities within the Asia Pacific Region, and hopefully turn a phone call into business for McCorkell It’s tough but I like it. Every day is …