VIRTUALISATION – WHAT’S ALL THE FUSS? “Virtualisation technology allows multiple virtual machines to run different operating systems, such as Windows, Linux and UNIX on a single computer. Each virtual machine has its own set of virtual hardware resources (e.g., CPU, RAM, Hard Drive, etc.) allowing the operating system to run as if it were installed …
SOCIAL MEDIA MANAGEMENT The Australian Association of National Advertisers (AANA) recently released ‘best practice’ guidelines for brands on social media (http://www.aana.com.au/data/AANA_in_the_News/Guideline_261112.pdf ). In light of this we decided to create an article on social media (SM) management. To successfully and effectively monitor SM campaigns you must first establish exactly why they need to be monitored. …
DCN THE NEXT PHASE After the long anticipated and very exciting launch of the Dental Care Network’s new brand, website and supporting comms, created by the team at McCorkell – This week saw the launch of the supporting media campaign. The campaigns intention is to raise the brand awareness of DCN and to provide a …
F5 AGILITY FORUM 2012 The McCorkell events team travelled to Palmer Coolum Resort on the Sunshine Coast this week to manage F5 Agility Forum 2012. Over 240 customers and partners attended the event and were treated to a White Party, an Around The World Gala Dinner and a Golf day as well as various technical …
EMC FORUM 2012, A GREAT SUCCESS! In its 9th year running EMC Forum, formally Inform was held at SCEC in Sydney on the 31st July & Crown Towers in Melbourne on the 2nd August. The event gave EMC’s customers and channel partners the chance to hear from EMC & EMCs vendor partners. The one day …
PAYPAL IS SOLD ON McCorkell The team at McCorkell Singapore have been working on an exciting new project for PayPal. It’s been action packed and involves baking and cooking, mounting climbing and building robots! The action packed adventure saw the McCOrkell Team travel all over Singapore and Malaysia to develop 8 videos that will be …
A NIGHT OF STYLISH FINE DINING The Team at McCorkell lead by Jacqui Tracey are donating their services to a very special charity Kiss Goodbye to MS and we’re staging a fabulous event at the exclusive China Doll restaurant in Woolloomooloo. The night is bound to be one to remember, filled with excitement. The night …
CLIENT ON CLIENT OPINION PIECE This opinion piece explores advertisers mobile strategy, where our client Google uses Lexus (another one of McCorkell’s long standing clients) as an example of moving beyond traditional advertising into the realm of the ever growing mobile market. The piece by Nick Leeder, The Managing Director of Google Australia and New …
MCCORKELL WEEKLY MAIL With the impending celebration of Chinese New Year almost upon us we couldn’t help but share this delightful little video of one of our own. It’s Matt Woo our very own Junior Creative bringing in the new year with some Dragon dancing. Check it out! http://www.youtube.com/watch?v=DPrUo-tx2Us&feature=context&context=C381b589UDOEgsToPDskLB1HcIHnd–ZHNuggPZ-o0E A very interesting opinion piece about …
EMC & MCCORKELL’S DAY ON THE GREEN After an Aussie BBQ and full bellies all round we hit the green for some bowling action. Branching into our aptly named teams, Kiss the jack, Rocknbowler, lucky strike and Cut the grass, we soon formed an allegiance within our teams and the competitive streak in all of …