Cycle from Springwood NSW to Darwin for Youth Homelessness

by NeilNewsPosted on No Comments

CYCLE FROM SPRINGWOOD NSW TO DARWIN FOR YOUTH HOMELESSNESS Marc sadly leaves behind his wife and children whilst he was trying to help thousands of children through Mission Australia to put a roof over their heads. Here is the news report: http://au.news.yahoo.com/video/nsw/watch/a0caa4ec-5d03-3641-bcea-b7a8aa2fa2ac/p-plater-kills-cyclist-on-m4/ We felt it important to make a comment about Marc and his goal …

Read more “Cycle from Springwood NSW to Darwin for Youth Homelessness”

McCorkell’s take on PPC & Search Engine Marketing

by NeilNews, UncategorizedPosted on No Comments

MCCORKELL’S TAKE ON PPC & SEARCH ENGINE MARKETING Pay per Click (PPC) or Cost per Click (CPC) advertising is one of the most cost effective and measurable ways of driving qualified traffic to your website and when managed correctly, can effectively maximise return on investment (ROI) for minimal cost. When a searcher types specific keyword …

Read more “McCorkell’s take on PPC & Search Engine Marketing”

Virtualisation – What’s all the fuss?

by NeilNews, UncategorizedPosted on No Comments

VIRTUALISATION – WHAT’S ALL THE FUSS? “Virtualisation technology allows multiple virtual machines to run different operating systems, such as Windows, Linux and UNIX on a single computer. Each virtual machine has its own set of virtual hardware resources (e.g., CPU, RAM, Hard Drive, etc.) allowing the operating system to run as if it were installed …

Read more “Virtualisation – What’s all the fuss?”

Social Media Management

by NeilNewsPosted on No Comments

SOCIAL MEDIA MANAGEMENT The Australian Association of National Advertisers (AANA) recently released ‘best practice’ guidelines for brands on social media (http://www.aana.com.au/data/AANA_in_the_News/Guideline_261112.pdf ). In light of this we decided to create an article on social media (SM) management. To successfully and effectively monitor SM campaigns you must first establish exactly why they need to be monitored. …

Read more “Social Media Management”

DCN The Next Phase

by NeilNewsPosted on No Comments

DCN THE NEXT PHASE After the long anticipated and very exciting launch of the Dental Care Network’s new brand, website and supporting comms, created by the team at McCorkell – This week saw the launch of the supporting media campaign. The campaigns intention is to raise the brand awareness of DCN and to provide a …

Read more “DCN The Next Phase”

F5 Agility Forum 2012

by NeilNewsPosted on No Comments

F5 AGILITY FORUM 2012 The McCorkell events team travelled to Palmer Coolum Resort on the Sunshine Coast this week to manage F5 Agility Forum 2012. Over 240 customers and partners attended the event and were treated to a White Party, an Around The World Gala Dinner and a Golf day as well as various technical …

Read more “F5 Agility Forum 2012”

PayPal is Sold on McCorkell

by NeilNewsPosted on No Comments

PAYPAL IS SOLD ON McCorkell The team at McCorkell Singapore have been working on an exciting new project for PayPal. It’s been action packed and involves baking and cooking, mounting climbing and building robots! The action packed adventure saw the McCOrkell Team travel all over Singapore and Malaysia to develop 8 videos that will be …

Read more “PayPal is Sold on McCorkell”

Client on Client Opinion Piece

by NeilNewsPosted on No Comments

CLIENT ON CLIENT OPINION PIECE This opinion piece explores advertisers mobile strategy, where our client Google uses Lexus (another one of McCorkell’s long standing clients) as an example of moving beyond traditional advertising into the realm of the ever growing mobile market. The piece by Nick Leeder, The Managing Director of Google Australia and New …

Read more “Client on Client Opinion Piece”