Oracle THE CLOUD THAT BEHAVES INSTINCTIVELY The Problem Launching new data centres across JAPAC, alongside Autonomous Database solutions required a unifying idea that could resonate from Japan, India to Australia. The challenge was to create a platform powerful enough to elevate Oracle’s GEN 2 Cloud story, yet flexible enough for each market’s field teams to …
National Dental Care A REBRAND TO SMILE ABOUT Our teeth are tools for life, which is why it’s imperative that we look after them with regular visits to the dentist. Easy enough in theory, but with 1 in 6 adults and 1 in 10 children in Australia fearing the dentist, the importance of an approachable …
Ricoh WORKFLOW MAKES BUSINESS FLOW The workforce has become more fluid in how, where and when they want to work. To meet business’ changing landscape, Ricoh needed a new positioning to inform how we speak to new and existing customers — Ricoh Flow. Fluidity is a theme that influenced each element of the creative work, …
Thomson Reuters Be Transparent How do you achieve both cut through and surprise in a space where content is traditionally dry and too heavy? McCorkell was tasked with developing a campaign concept and thought leadership content in a new ‘look and feel’ for positioning Thomson Reuters’ Tax and Accounting ONESOURCE solution, in relation to new …
Acco Brands EXPRESS YOURSELF Can you capture who you are by writing it down? What kind of words would you write? What kind of pen would you use? And on what kind of page? ACCO Brands knew that expression starts before you even sit down at the desk. It flows in and out of your …
Ricoh Alive with Colour A multicoloured Crocodile is impressive, but not nearly as impressive as the print capabilities of Ricoh’s new printer and ink line. McCorkell Sydney worked with Ricoh Australia on a campaign to launch the new Ricoh C9200 and C7200X printers. This involved creating a new campaign targeting commercial printers with print advertising, …
VMware vFORUM Event Since 2011, McCorkell have worked with VMware to create their premier global event of the year. The ICC, Entertainment Quarter, Luna Park and The Star have hosted vFORUM, one of the most exciting events in the IT calendar. To aid this, McCorkell has been working with VMware to grow its stake in …
Telstra Cloud Collaboration Campaign Brief: Utilise the recent Frost & Sullivan Award to get maximise OOH exposure. Solutions: Determine best location in Singapore for OOH execution, to gain brand awareness. More Work
Ricoh INSPIRED LEARNING Technology has impacted and influenced our capacity to socialise, to work — and now — to learn. Ricoh’s suite of education tools aren’t just keeping classrooms around Australia up with the times, it’s connecting them, dramatically expanding the learning opportunities on offer to students. More Work
Zebra APAC ISV Marketing Plan More Work