Symantec
TechFire Demand Generation
Brief: Engage with SMB’s across APAC and unearth insights around BUR challenges and issues, then generate qualified leads
Solution: Develop integrated content marketing campaign (created from research insights), then use assets to deploy demand generation and lead generation campaign across CIO Asia and Computerworld
Services
- Research survey
- | content writing
- | asset production
- | video production
- | online/print media plan
- | lead generation