Symantec TechFire Demand Generation


TechFire Demand Generation

Brief: Engage with SMB’s across APAC and unearth insights around BUR challenges and issues, then generate qualified leads
Solution: Develop integrated content marketing campaign (created from research insights), then use assets to deploy demand generation and lead generation campaign across CIO Asia and Computerworld


  • Research survey
  • | content writing
  • | asset production
  • | video production
  • | online/print media plan
  • | lead generation