Brief: Create a strategic campaign to bring awareness and lead generation to QBO leveraging on a Tech and Entrepreneurs platform event.
Solution: Create creative assets for pre, during and post event communication. Design a unique, brand centric booth to capture the interest of all attendees for the purpose of education and sales. Digital data capture for accelerated nurture programs. Social selling was also utilised to amplify the message to ASEAN TECH communities.
- | Creative direction
- | Event planning
- | Assets production
- | Digital and social selling