A smiling woman in business attire holds a smartphone displaying the American Express logo. She stands in front of a glass window with reflections of city buildings, suggesting a corporate office environment. The image conveys professionalism and modern financial solutions, emphasizing American Express's role in business and corporate services.

AMEX Lead Gen Campaign

by Tendaiin All Work, Creative, Digital, Workon Posted on

AMEX

Lead Gen Campaign

The Challenge

To design, build and operate service engagement programmes that feel personal for small merchants across APJ. The work had to span multiple markets and languages, drive measurable ROI and be sustained by a team that genuinely understands the AMEX merchant ecosystem.

The Solution

We created and ran the AMEX Personal Touch programme for its Small Merchant Services Division in SG, HK and AU, with a dedicated team to handle marketing automation, creative, content translation, and eDM delivery across 50+ localised programmes over 5 years.