A multicoloured Crocodile is impressive, but not nearly as impressive as the print capabilities of Ricoh’s new printer and ink line.
McCorkell Sydney worked with Ricoh Australia on a campaign to launch the new Ricoh C9200 and C7200X printers.
This involved creating a new campaign targeting commercial printers with print advertising, social media and an industry event invite.
McCorkell developed a concept emphasising ‘Alive with Colour’ by creating an illustration of a crocodile pulling away behind the printer to expose a colourful illustration of a forest. We wanted to emphasise the benefits of the new Ricoh printers which was the use of special inks and fluro colours.
This concept was deployed as a double page advertisement which appeared in Connected magazine. We also promoted the products on social media using LinkedIn sponsored posts. McCorkell also designed a gate-fold invite for an industry event for high-level customers who were invited to an event in Bangkok to view a demonstration of the printer.