How do you achieve both cut through and surprise in a space where content is traditionally dry and too heavy?
McCorkell was tasked with developing a campaign concept and thought leadership content in a new ‘look and feel’ for positioning Thomson Reuters’ Tax and Accounting ONESOURCE solution, in relation to new rules transfer pricing that was introduced in 2015/2016.
Our goal was to develop a unique and compelling campaign addressing this legislation and the implications for organisations. We wanted a single minded proposition that would take broad ground quickly, by presenting the benefits of using ONESOURCE in an inarguable manner, and resonate equally with finance professionals and taxation specialists.
Our headline ‘Being Transparent’ was the key visual element in our communication, with the wording being manipulated to look as if the subject was moving through it.