Ricoh

WORKFLOW MAKES BUSINESS FLOW

The workforce has become more fluid in how, where and when they want to work. To meet business’ changing landscape, Ricoh needed a new positioning to inform how we speak to new and existing customers — Ricoh Flow.

Fluidity is a theme that influenced each element of the creative work, including a fully considered visual identity, copywriting, activations, media, and culminating in a launch event.