Cash flow is the maker and breaker of businesses. It is necessary for daily operations, taxes, purchasing inventory, and paying employees and operating costs. Without positive cash flow growth will grind to a halt, and if it drops into negative, so will all business operations.
For small to medium size businesses, access to finance that aids daily outgoings and performance gains is tricky. Options are limited, and typically come with restrictive terms or off putting interest rates. ScotPac exists as a solution in this space, offering business finance solutions to SMBs across Australia so they can continue to operate, succeed and grow.
This rebrand and brand launch saw ScotPac, previously known as Scottish Pacific, shake off its dated banking look for a modern and energetic identity — a move that would position them favourably against the challenger startups entering the space.
Vibrant colours, people-centric photography, dynamic layouts, clean typography, and creative copywriting became the focus and foundations of the new identity. McCorkell continued to build on this with a suite of icons and infographics that would give reports and statistics a new lease of life, implementation of the brand across the company website, and a library of assets, handbooks, guides and documents for the roll out and beyond. Everything the business financier would need for its own growth and success.