Almond Milk — A staple of alternative coffee orders for the lactose-free or health conscious, but not so much in the prepackaged beverages of your local store. Plant-based drinks have always had their place in Asian culture, but a global shift in taste and the adoption of other milk alternatives presented a delicious opportunity for Tetra Pak and beverage brands across the APAC region.
Being an existing solution provider for 11 different milk alternatives, Tetra Pak are at the forefront of this market shift. Not just producers of planet-friendly packaging, Tetra Pak offer end-to-end solutions and expertise that plant the seeds of success for their business partners. The objective of this campaign was to promote and educate for that offering, with a focus on Almond Milk specifically as it continued to grow in popularity within the alternative milk sector.
McCorkell created a full go to market campaign to deliver the message, consisting of a fully fleshed strategy that funnelled audiences from digital, video and direct mail assets to a central landing page full of additional assets. As this was an APAC-centric campaign, all assets were translated from English to local languages.