Moving home is, by popular opinion, a stressful task. Before the packing, moving day and unpacking even begins you have to first find a suitable property. This involves trawling through pages and pages of listings that have over-inflated descriptions, perfectly angled and edited photos, and non-existant floor plans until you find the perfect place — only to be left utterly disappointed by the misrepresentation when you view the property in person.
It’s a global problem Matterport identified, and they brought a solution to the market designed to benefit the lives of buyers, renters, real estate agents and landlords alike. Using their state-of-the-art 3D imaging cameras, properties can be scanned to produce a perfectly accurate and proportionate digital-twin that can be explored, measured, annotated and shared with anyone, anytime, and anywhere.
The technological benefits were undeniable, but Matterport needed a campaign idea to draw awareness to its existence, which is where McCorkell stepped in.
In a two-phase awareness campaign, we identified common pain points from both sides of the market (consumers and agents) which led us to ask what really mattered to them when it came to buying, renting, listing or selling a property. We turned these insights into short videos that showed how Matterport’s state-of-the-art 3D imaging cameras can help users address what really matters to them.