The exponential growth of cloud-based applications, as well as the increased reliance on accessing resources - wherever in the world you may be - has forged the need for a more flexible, scalable and less expensive alternative to traditional WAN networks. That solution is SD-WAN.

Datacom called on McCorkell to create a campaign that would bring awareness of their SD-WAN offering, and convert that awareness into leads.

We did that using 'The Power of Plus' — a solution that does what it says, and so much more. Just like SD-WAN. It’s the power of added value (+). The ability to add more, and do more. More control, better security, increased personalisation, added connections and visibility, multiple locations and users, enhanced performance, economies of scale…the list goes on. As well as being a subtle nod to the partnership between Datacom and Cisco