A modern office setting with large windows allowing natural light to flood the room. Several employees are working diligently at their desks, with a mix of computers and paperwork. The space is designed with sleek, minimalist furniture in neutral tones, adding to the professional atmosphere. In the foreground, a woman in a business suit is engaged in a conversation with a colleague, both appearing focused and engaged. The background shows a collaborative work environment with team members brainstorming ideas on a whiteboard. Lush green plants are scattered throughout, bringing a touch of nature to the corporate space. The overall ambiance reflects productivity, collaboration, and a contemporary work culture.

KUSCH Engineered

by Tendaiin All Work, Creative, Digital, Marketing Technology, Uncategorized, Workon Posted on

KUSCH Engineered

Innovating together for a better tomorrow.

Strength, structure, and precision — attributes constructional engineers meticulously implement into every project, and the inspiration used to rebrand this impassioned engineering company.

Kusch came to McCorkell with an honest and direct problem; Their brand identity was meagre and did not reflect the quality and professionalism that the company consistently delivers to its clients.

Through research and competitor analysis we saw an opportunity for Kusch to cement themselves as the leader in their market. We moved away from the abstract, intertwined mark in favour of something identifiable, bolder and more applicable to brand touch points. The resulting brand identity can leave its mark on every space it enters, and hold strong against the test of time.

As part of the re-brand McCorkell delivered a new logo mark and tagline, full brand guidelines, brand templates and elements, brand video, merchandise and a ground up website re-build.