Kusch 2024 Project Innovating Together for a Better Tomorrow designed by McCorkell. Man walking in a factory wearing a high-visibility jacket holding a clipboard

KUSCH Engineered

by Tendaiin All Work, Creative, Digital, Marketing Technology, Uncategorized, Workon Posted on

KUSCH Engineered

Innovating together for a better tomorrow.

Strength, structure, and precision — attributes constructional engineers meticulously implement into every project, and the inspiration used to rebrand this impassioned engineering company.

Kusch came to McCorkell with an honest and direct problem; Their brand identity was meagre and did not reflect the quality and professionalism that the company consistently delivers to its clients.

Through research and competitor analysis we saw an opportunity for Kusch to cement themselves as the leader in their market. We moved away from the abstract, intertwined mark in favour of something identifiable, bolder and more applicable to brand touch points. The resulting brand identity can leave its mark on every space it enters, and hold strong against the test of time.

As part of the re-brand McCorkell delivered a new logo mark and tagline, full brand guidelines, brand templates and elements, brand video, merchandise and a ground up website re-build.

Brand Refresh

Kusch truck in field
two Kush engineers walking in warehouse
Two business professionals, a man and a woman, walk side by side in a modern office corridor with stylish chevron-patterned wood flooring. Both are dressed in professional attire, the man in a dark suit and the woman in a white blouse and black skirt, engaged in a lively conversation. The hallway is bright and airy, featuring large windows that allow natural light to flood in, creating a welcoming and productive atmosphere. Modern office furniture and greenery can be seen in the background, emphasizing a contemporary and eco-friendly workspace. The image exudes a sense of collaboration, professionalism, and a forward-thinking business environment.