Geared for Good Scania – Driving Impact Beyond Transportation As a global leader in transport, Scania needed a brand campaign to go beyond merely selling their vehicles. They needed us to bring this alive through branded, emotive stories that reveal the importance and impact of Scania through their Critical Applications. A ‘Critical Application’ is defined as …
SITA APAC Air Transport Summit SITA, a global leader in providing IT and communications solutions to the air transport industry, sought a comprehensive event management partner to execute their annual APAC IT Summit in Ho Chi Minh City, Vietnam. The two-day sales event aimed to create a platform for industry leaders to discuss emerging trends, …
Curtin University Be the One McCorkell was tasked with developing a campaign platform for Curtin University’s Chinese student acquisition program. Leveraging McCorkell’s integrated expertise across Asia the team developed ‘Be the One’ – a play into the success-driven mindset of (æ ·æ ·ç¬¬ä¸€) a unifying force aligning students, teachers and parents alike. This campaign sets out to …
Datacom Meaningful Customer Experiences Getting customer support shouldn’t be difficult. This is a belief that Datacom holds strongly, and by acting on it, has enabled them to consistently deliver meaningful customer experiences and position themselves as a leader within the CX field. A bespoke approach from Datacom deserved an equally bespoke approach from McCorkell. Ditching …
Maritime Intelligence Marketing Lloyd’s List Intelligence McCorkell has partnered on many projects with Lloyd’s List Intelligence, a leading provider of maritime intelligence to 60,000 professionals worldwide. We enhance their marketing efforts by providing actionable Account-Based Marketing (ABM) reports so they can effectively target high-value accounts. Our team has created engaging, multilingual 10-page brochures that clearly …
KUSCH Engineered Innovating together for a better tomorrow. Strength, structure, and precision — attributes constructional engineers meticulously implement into every project, and the inspiration used to rebrand this impassioned engineering company. Kusch came to McCorkell with an honest and direct problem; Their brand identity was meagre and did not reflect the quality and professionalism that …
Jabra Technology for Life’s New Rhythm Jabra has launched two of its flagship true wireless products – the fitness focused Elite 8 Active and the media/communication focused Elite 10. Both true wireless earbuds offer world class audio and call experience. This campaign aimed to inspire and excite individuals on the benefits of owning Jabra earbuds …
Harley-Davidson LIVE TO RIDE What makes a bike more than a bike? It’s the passion and loyalty of its riders…and of course the unique grunt and crackle of a Harley engine firing up. For the iconic motorcycle brand Harley-Davidson, this was not just a goal, but a reality. Harley-Davidson’s culture and loyalty come from more …
Tetra Pak WHERE INNOVATION AND BUSINESS BLOOM. The landscape of an industry is completely changed when innovation mixes with business. New processes, new possibilities and new products are all born out of one idea. Tetra Pak aren’t strangers to being at the forefront of innovation in the food and beverage industry, however, their latest contribution …
Lexus EXPERIENCE AMAZING How does a brand become a lifestyle? It turns every touchpoint into an opportunity to impress. For luxury car manufacturer, Lexus — the multi-winner of Roy Morgan’s ‘Best-of-the-Best’ Award — this was not only an ambition, but a necessity. McCorkell’s 14+ year partnership with Lexus speaks for itself. Everyday we continue to …