Identification, differentiation, interaction and customisation are all hallmarks of great marketing campaigns.

Who are your customers? What are their preferences? How do they like to engage with you and which channels do they prefer to use? What are their key triggers and at which stage of the buying cycle are they currently positioned. Are they users, decision makers or important influencers?

McCorkell has turned One2One Marketing into an art form. We love helping the world’s greatest brands deliver pragmatic, creative and measurable One2One solutions. And the results speak the truth.

What We Do

One2One Strategy

  • Defining One2One Objectives
  • Determining strategic focus
  • Defining Customer Targets and Segments
  • Direct Response Strategy
  • Prospecting Strategy
  • Retention Strategy
  • CRM and Content Marketing Applications
  • Media Planning and Buying
  • Search
  • Mobile
  • Content Aggregation and Delivery
  • Social Media and Intelligence


  • Proposition Development
  • Creative Ideation
  • Content Creation and Execution
  • Personalisation
  • Design and Artwork Creation
  • HTML Production
  • Print Production
  • Mailing and Postage Fulfilment

Data Management

  • List Acquisition and Creation
  • Segmentation and Profiling
  • Database Architecture, Construction and Deployment
  • Cross-Selling, Up-Selling
  • Response Modelling
  • LTV (Life Time Value)
  • Churn Prediction
  • Re-Activation Modelling
  • System Integration


  • eDM and SMS Applications
  • Online and Digital Execution
  • Direct Mail Production
  • Inside Sales Integration
  • TM and Contact Centre Operations
  • Sales Promotion and Activation
  • One2One Engagement and Experience Strategy
  • Measurement, Metrics and Analytics