MEDIA
Do you have the right technologies and data in place to enable your team to execute on great marketing strategy?
In today’s market, digital media is key to brand engagement and revenue. At McCorkell, we design tailored strategies by setting clear digital objectives, financial targets, and optimising every aspect of your brand’s online presence.
From SEO and social media to Adtech integrations and media buying, our data-driven approach ensures maximum visibility and impact. With in-depth analytics and expert buying, we help you engage your audience effectively and drive meaningful results.
What We Do
Digital Media Planning & Creation
- Defining Digital Media Objectives
- Defining Financial Goals and Metrics
- Process Definition
- Digital Brand Strategy and Positioning
- Defining User Universe and Segments
- Digital Experience Strategy
- Adtech, SEM, SEO and Social Strategy
- Communications Strategy
- Content Creation and Formats
- Programmatic Buying
- Social Engagement and Publishing
Digital Evaluation
- Analytics and Path Analysis
- Metrics and KPI Evaluation
- Engagement Evaluation
- Messaging Evaluation
- Fiscal and ROI Evaluation
- Trends, Buzz and Inflection Points
- Social Relationship Management
- Business Intelligence Dashboards
Buying & Investment
- Media Strategy
- Channel Mix
- Insights and Reporting
- Buying and Negotiation
- Optimisation
- Measurement
- Operations