Telstra Direct Mailer Campaign Brief: To develop a brand awareness campaign, targeting C Suite across the ASEAN region. To ensure that Telstra Global becomes top of mind when thinking about telecommunications services and solutions by highlighting the range of services provided by Telstra Global across the regions. Solution: As a telecommunications service provider – Telstra …
LinkedIn Brand Connect APAC Brief: Brand Connect APAC is an annual event planned to provide mid-senior marketing and media executives an overview of content marketing and the unique role LinkedIn can play. The goal of the 2013 Brand Connect event was to provide a tailored conference to establish LinkedIn as a thought leader in the …
MCCORKELL’S TAKE ON PPC & SEARCH ENGINE MARKETING Pay per Click (PPC) or Cost per Click (CPC) advertising is one of the most cost effective and measurable ways of driving qualified traffic to your website and when managed correctly, can effectively maximise return on investment (ROI) for minimal cost. When a searcher types specific keyword …
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VIRTUALISATION – WHAT’S ALL THE FUSS? “Virtualisation technology allows multiple virtual machines to run different operating systems, such as Windows, Linux and UNIX on a single computer. Each virtual machine has its own set of virtual hardware resources (e.g., CPU, RAM, Hard Drive, etc.) allowing the operating system to run as if it were installed …
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