Curtin University Malaysia My Curtin Universe The Ask Curtin Malaysia had a strong name and recognition but declining enrolments. Students knew the brand, but not its value, and many assumed the fees were too high. McCorkell was briefed to help address this. Campaign Insight Students choose based on confidence in outcomes, not just brand name. …
Scania CUSTOMER OBSESSION – SUBCHAREON Scania x Subcharoen Travel – Geared For Good Scania partnered with McCorkell to bring its Geared For Good promise to life through a real customer story. Centred on Subcharoen Travel, a multi-generation transport business in Thailand, the campaign showcased how long-term partnership goes beyond vehicles to support growth, resilience, and …
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Harley Owners Group Asia Harley Days To support Harley-Davidson at their moto-music festival Asia Harley Days, McCorkell conceptualised and delivered the H.O.G. Lounge – an onsite activation space designed exclusively for Harley Owners Group (H.O.G.) members. Our brief was clear: create a meaningful, high-impact experience that deepened community connection, celebrated rider culture, and delivered real …
SoftwareOne CUT THROUGH CHAOS The Ask SoftwareOne is a leading global software and cloud solutions provider redefining how companies build, buy and manage everything in the cloud. Targeting CTOs and IT leaders, SoftwareOne needed branding, campaign and support to organise intimate sit-down events in Melbourne, Perth and Sydney. The goal: showcase their expertise while sparking …
Scania WHAT DRIVES US – SCANIA FINANCIAL SERVICES CAMPAIGN The Ask Deliver a regional campaign to increase awareness of Scania’s finance solutions as a one-stop offering, curated for Scania customers based on their individual needs, through ready-to-go messaging, customer-first positioning, and scalable assets. Insight At Scania, financing isn’t just about numbers. It’s about fuelling ambitions, …
Prezzee Human. Powered Unconference McCorkell was engaged to deliver an event unlike Prezzee’s usual conferences — an “Unconference.” Held at the Australian Chamber Orchestra overlooking Sydney’s iconic harbour bridge, the day featured an inspiring address from guest speaker Alex Moffat, thought‑provoking discussions presented by the Prezzee Executive Leadership team, recognition awards celebrating staff achievements, and …
Barracuda Barracuda ANZ Partner Summit In a collaborative effort with Barracuda Networks and its partners, McCorkell successfully organised the Barracuda ANZ Partner Summit 2025. The event took place at Doltone House in Sydney and offered an enriching afternoon focused on the future of cybersecurity and innovation. Attendees gained a valuable platform for learning, collaboration and …
SITA APAC Aviation Tech Summit Bangkok, Thailand became the beating heart of aviation innovation in 2025, hosting a week-long series of events that brought the region’s aviation leaders together to shape the future of travel. Across the two-day Aviation Tech Summit, Customer Advisory Board Meeting, and Accelerate, over 100 industry leaders and 55 SITA team …
Indeed Talent Trends Exploring the future of work, today. We were thrilled to partner with Indeed to bring Talent Trends 2025 to life in Singapore; an event that brought together HR professionals and industry leaders to uncover the trends that redefine hiring: from skills‑first approaches to building better work for all. From eye-opening insights on …