Group of diverse professionals in business attire, including men and women, collaborating around a conference table in a modern office with large windows. Laptops, documents, and coffee cups are visible on the table as they engage in a productive discussion. The background features a city skyline, indicating a high-rise building location. Team members appear engaged, smiling, and focused, showcasing a dynamic and inclusive work environment.

Symantec TechFire Demand Generation

by TendaiAll Work, CreativePosted on No Comments

Symantec TechFire Demand Generation Brief: Engage with SMB’s across APAC and unearth insights around BUR challenges and issues, then generate qualified leads Solution: Develop integrated content marketing campaign (created from research insights), then use assets to deploy demand generation and lead generation campaign across CIO Asia and Computerworld Services Research survey | content writing | …

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Business professional in a suit with crossed arms standing confidently in an office setting, with a bright, modern workspace in the background. The individual appears focused and determined, symbolizing leadership and expertise. The office features large windows allowing natural light to flood in, and a blurred background indicating a busy, dynamic work environment. This image conveys professionalism, corporate success, and a forward-thinking business approach, aligning with themes of innovation and strategic growth.

AIG Travel Guard

by TendaiAll Work, Creative, DigitalPosted on No Comments

AIG Travel Guard Brief: The AIG Travel Guard App connects mobile users via GPS to their nearest emergency service when travelling. The task was to breathe life into the AIG Travel Guard App through unique positioning and brand personality. Solution: The McCorkell creative team brought to life a personality that goes hand in hand with …

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A group of diverse business professionals in a modern office setting collaborate around a long table with laptops and documents, focusing intently on a large presentation screen displaying the Motorola logo and the tagline "Experience is Everything". The room is well-lit with natural light from large windows, and the atmosphere conveys innovation, teamwork, and productivity.

Motorola Experience is Everything

by TendaiAll Work, Creative, Digital, Marketing Technology, WorkPosted on No Comments

Motorola Experience is Everything Brief: Develop an integrated cross media campaign, incorporating thought-leadership, demand-generation and lead-generation. Solution: McCorkell planned, developed and deployed a totally integrated online and offline campaign to position Motorola Solutions as the authority on retail technology solutions across ANZ. The focus was to drive end-user engagements and ultimately generate sales appointments. The …

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A group of diverse professionals sit around a conference table in a modern office, engaged in discussion. The table is equipped with laptops, tablets, and documents, indicating a collaborative business meeting. The large windows in the background allow natural light to fill the room, creating a bright and open atmosphere. A Verizon logo is prominently displayed on the glass wall behind them, reinforcing the corporate setting. The individuals appear focused and engaged, highlighting teamwork and communication within a professional environment.

Verizon Website Rebuild

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Verizon Website Rebuild A rebuild of the verizonapac.com website to deliver on the growing requirements of Verizon’s APAC marketing. The overall program design allows for detailed user journey mapping, tracking from campaigns run by several agencies through the site to Verizon’s marketing technology platform, Aprimo. The result has been greater flexibility in campaign delivery, improved …

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"Navman GPS device mounted on a car dashboard displaying a detailed map with route directions. The screen shows the current location, nearby streets, and points of interest with clear, vibrant graphics. The background through the windshield reveals a busy urban street with buildings, trees, and vehicles. The device's sleek, modern design is complemented by easy-to-read icons and text, ensuring the driver can navigate efficiently. Ideal for drivers seeking reliable navigation technology."

Navman Wireless Advertising

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Navman Wireless Navman Wireless Advertising Brief: Refresh Navman’s image to gain cut-through in construction industry publications. Solution: Construction industry publications are full of bright bands of colour, huge headlines and wall-to-wall copy. Often no real thought is given to the single-minded selling proposition, instead the ads try to cover every feature leaving no memorable impact. …

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