Konica Minolta Innovators Campaign

Konica Minolta Innovators Campaign Konica Minolta’s strategy had shifted to reflect a greater emphasis on high-value opportunities. Therefore, a content and communications strategy was required. Konica Minolta were looking to develop an integrated campaign based on the concept of Innovation. Leveraging the thought leadership piece, lead generation had a focus, in order to funnel the …

Avnet Phone A Friend DM Campaign

Avnet Avnet Phone A Friend DM Campaign Brief: IT distributor Avnet has developed a strong business base in the sale of VMware virtualisation software into its reseller channel. The company wanted to drive up the rate of software licenses being renewed through its resellers. M&a was tasked with developing a campaign to achieve a 20% …

Hewlett Packard Large Format Graphics Summit

Hewlett Packard Large Format Graphics Summit Brief: Introduce & showcase two new products and deliver a 2-day VIP experience for 100 APAC customers and partners in Singapore. The customers were from Sri Lanka,India,Malaysia, Australia, China, Japan, Indonesia Solution: Deliver a seamless and exciting delegate experience, that would capture and engage a culturally diverse Set of …

CONTENT WITH MORE SCOPE

Commscope CONTENT WITH MORE SCOPE CommScope needed Marketo automation solution to connect and collaborate with their customers, their staff and prospects across multiple regions, in respective languages. Our team designed and built a responsive suite of templates and a landing page to track, analyse and repurpose content to engage a variety of audiences. Here you …

NVIDIA GPU Technology Conference (GTC)

NVIDIA GPU Technology Conference (GTC) Brief: NVIDIA GPU Technology Conference (GTC) 2015 was the largest and most important event of the year for GPU developers and the entire ecosystem. More that 350 IT professionals and industry insiders attended a day of learning and networking during the successful event. Solution: McCorkell successfully executed the annual event …

Intuit Quickbooks Event

Intuit Quickbooks Tech and Entrepreneurs Platform Event Brief: Create a strategic campaign to bring awareness and lead generation to QBO leveraging on a Tech and Entrepreneurs platform event. Solution: Create creative assets for pre, during and post event communication. Design a unique, brand centric booth to capture the interest of all attendees for the purpose …

AIG Travel Guard

AIG Travel Guard Brief: The AIG Travel Guard App connects mobile users via GPS to their nearest emergency service when travelling. The task was to breathe life into the AIG Travel Guard App through unique positioning and brand personality. Solution: The McCorkell creative team brought to life a personality that goes hand in hand with …